Retail: Viz and Co

Here is a retail project of a ladies' boutique.

The location will be within Millienia Walk.. The proposed shop lot is near the “Great Hall” which has a high number of people passing throught it.

The aim will be to try to attract the human traffic towards the boutique.


The concept of stages is about trying to break up the experience in the space. into different stages. The boutique will have different sections each focusing on a particular range of apparels. One of the reason for this is because when people are picking up clothes they tend to pick a particular piece and try to match the rest to it. Most boutique already divide the spaces up to house different ranges. However there is usually very little or none to suggest to the customers which area they are at. My aim will be to use elements fixed or moveable to give the customers a clear indication of what range of clothing that particular area is showcasing.


Here are some images of the design